Whitty, Jeremy (2011) Master of Science in Pharmaceutical Medicine. [Conference Proceedings]
This presentation details the establishment and delivery of the two year online work based Master of Science in Pharmaceutical Medicine from Hibernia College which was developed in collaboration with Pfizer. The programme which has been described as the “MBA of the pharmaceutical industry” was developed to fill a skills gap in the pharmaceutical and health-care industries and gives international pharmaceutical companies an opportunity to offer a high quality programme which can be delivered to employees, regardless of location.The programme is aimed at employees in the pharmaceutical and health-care industries and addresses the disciplines essential for industry leaders, providing students with the skills and knowledge required to be effective and productive leaders in today’s challenging pharmaceutical environment. The programme offers a unique and highly relevant learning experience with the flexibility to accommodate work-based learners, allowing them to enjoy the flexibility and accessibility of on-demand, online recorded lectures and live synchronous tutorials.Hibernia College delivers the programme in conjunction with faculty from Harvard University and the Royal College of Surgeons in Ireland (RCSI) in addition to leading international faculty from industry, medicine and academia worldwide.Feedback from the students, who are located in more than 30 countries worldwide, has been universally positive with 95% considering the course as highly relevant to their career development and to increasing their understanding of the global pharmaceutical industry. Hibernia College offers, through this Master of Science in Pharmaceutical Medicine, a richly interactive and highly successful online programme which provides an experience for learners that goes way beyond the limitations of traditional campus-based learning. It is therefore concluded that this Masters programme provides a unique technology enhanced learning experience which serves to benefit all participants with professional development that meets the requirements of the knowledge age.
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