Yes, and…EdTech: using theatrical improv techniques to spark creative collaboration in the digital marketing classroom

Update reference: NFU-2025-1398. Published conference abstract/presentation, not a full journal article. Bibliographic facts transcribed from the official public programme. The original abstract and programme are linked; no reuse licence for local redistribution was established. An original abstract is available at the linked source. Its redistribution terms were not established, so no replacement summary has been supplied.