Rethinking core curriculum design in an Undergraduate Business and Management Programme in a Technological University in Ireland

This presentation will share current design thinking on a longstanding, highly regarded undergraduate programme in Business and Management in a Technological University in Ireland. Technological universities offer programmes that are vocationally and professionally oriented. The 4-year programme has remained consistently popular with students throughout the life cycle of recruitment, orientation, delivery and performance. There is a strong legacy in case teaching and inquiry learning in this programme. This is evidenced through group discussion and solving of complex problems, and current case studies facilitate development of the higher levels of cognitive, interdisciplinary learning. They are used to highlight connections between specific academic topics and international real-world business and societal issues. The latter is fundamental for the range of international case competitions that teams of students engage with across the academic year.