Rediscovering enterprise: Developing appropriate university entrepreneurship education

Bridge, S. and Hegarty, C. and Porter, S. (2010) Rediscovering enterprise: Developing appropriate university entrepreneurship education. pp. 722-734. ISSN 00400912 (ISSN)

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Abstract

Purpose: Entrepreneurship can refer to business start-up, but now sometimes has wider connotations. This paper aims to explore what entrepreneurship means for the promoters of entrepreneurship education and what might be appropriate for the students who consume it. Design/methodology/approach: The paper assesses the work of NICENT (The Northern Ireland Centre for Entrepreneurship) in the University of Ulster in its approach to addressing the requirements of both its funders and its consumers. Findings: Funders often want to pursue entrepreneurship as part of a business creation agenda but even the word entrepreneurship can be off-putting to students. NICENT, therefore, asked not How to teach entrepreneurship? but What do students need? As a result NICENT broadened its approach from enterprise for new venture creation to enterprise for life. This, NICENT believed, was more appropriate to the needs of the majority of students and was a foundation on which enterprise for new venture creation could later be built. Practical implications: NICENT funders had an economic development focus, and wanted to see new high-growth businesses. However, to spread entrepreneurship education throughout the university, NICENT had to sell its services to university staff and, in turn, to their students: who want respectively to deliver and receive an enhancement to future life and work effectiveness. Originality/value: This paper explores the different requirements of the various stakeholders involved in entrepreneurship education and considers the need to reconcile them. © Emerald Group Publishing Limited.

Item Type: Article
Additional Information: Cited By :2; Export Date: 23 February 2015; Correspondence Address: Bridge, S.; Simon Bridge and Associates Ltd, Holywood, United Kingdom; References: Birch, D., (1979) The Job Generation Process, , MIT Programme on Neighborhood and Regional Change, Cambridge, MA; Bridge, S., (2010) Rethinking Enterprise Policy: Can Failure Trigger New Understanding?, , Palgrave Macmillan, Basingstoke; Bridge, S., O'Neill, K., Martin, F., (2009) Understanding Enterprise, Entrepreneurship and Small Business, , Palgrave Macmillan, Basingstoke; (2002) Entrepreneurship and Education Action Plan, , DE, DEL and DETI, Northern Ireland Departments of Education; Employment and Leaning; and Enterprise, Trade and Investment, Stormont; (2000) Global Entrepreneurship Monitor United States of America 2000 Executive Report, , GEM, Zacharakis, A.L., Bygrave, W.D., Shepherd, D.A. (Eds.), Kauffman Centre for Entrepreneurial Leadership, Ewing Marion Kauffmann Foundation, Kansas City, MO; Gibb, A., (2005) Towards the Entrepreneurial University: Entrepreneurship Education as a Lever for Change, , Policy Paper 003, National Council for Graduate Entrepreneurship; Gibson, D., Hegarty, C., Morrow, A., Porter, S., Embedding a culture of entrepreneurship through higher education in Northern Ireland (2006), National Council for Graduate Entrepreneurship working series 2, NCGE, BirminghamHegarty, C., It's not an exact science: Teaching entrepreneurship in Northern Ireland (2006) Education + Training, 48 (5), pp. 322-335; Hegarty, C., Johnston, J., Graduate training: Evidence from FUSION projects in Ireland (2008) Education + Training, 50 (5), pp. 391-405; Hegarty, C., Jones, C., Graduate entrepreneurship: More than child's play: Special issue (2008) Education + Training, 50 (7), pp. 626-637; Hytti, U., Kuopusjärvi, P., Three perspectives to evaluating entrepreneurship education: Evaluators, programme promoters and policy makers (2004), paper presented at the EFMD 34th EISB Conference, Small Business Institute, TurkuInvest, N.I., (2003), Accelerating Entrepreneurship Strategy: Think & Do & Achieve, Invest NI(2007) Creating Entrepreneurship: Entrepreneurship Education for the Creative Industries, p. 65. , NESTA, Higher Education Academy Art Design Media Subject Centre and the National Endowment for Science, Technology and the Arts, London; Pittaway, L., Hannon, P., Institutional strategies for developing enterprise education (2007), paper presented at the ISBE 30th National Conference, NovemberPool, L.D., Sewell, P., The key to employability: Developing a practical model of graduate employability (2007) Education + Training, 49 (4), pp. 277-289; Watts, A.G., (2006) Career Development Learning and Employability, , The Higher Education Academy, York
Uncontrolled Keywords: Business enterprise; Business formation; Entrepreneurs; Higher education; Northern Ireland; Students
Depositing User: Colin Lowry
Last Modified: 27 Nov 2015 02:35
URI: http://eprints.teachingandlearning.ie/id/eprint/1840

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