A Qualitative Exploration of Oral Communication Apprehension

Byrne, M. and Flood, B. and Shanahan, D. (2012) A Qualitative Exploration of Oral Communication Apprehension. pp. 565-581. ISSN 09639284 (ISSN)

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Abstract

Prior research has identified communication apprehension (CA), or fear of communicating, as a major factor which inhibits an individual's willingness to communicate and his/her capability to develop effective communication skills. While many prior studies have measured oral communication apprehension of students, there has been little qualitative exploration of the phenomenon. This study was conducted by interviewing first-year business and accounting students at a higher education institution in Ireland who were identified as encountering varying levels of oral communication apprehension. The experiences of the students in communicating in different contexts are analysed and the impact of factors, such as fear of peer evaluation, prior communication experiences, and preparation, are considered. © 2012 Copyright Taylor and Francis Group, LLC.

Item Type: Article
Additional Information: Cited By :4; Export Date: 23 February 2015; Correspondence Address: Flood, B.; DCU Business School, Dublin City University, Dublin 9, Ireland; email: Barbara.Flood@dcu.ie
Uncontrolled Keywords: business and accounting students; Communication apprehension; qualitative research approach
Depositing User: Colin Lowry
Last Modified: 27 Nov 2015 02:35
URI: http://eprints.teachingandlearning.ie/id/eprint/1902

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